Google Ads & PPC Management for Delaware Small Businesses
I set up Google Ads accounts the right way: conversion tracking in place from day one, negative keywords to cut wasted spend, and landing pages that match what the ad promises. If you're running ads without knowing which clicks turn into customers, you're flying blind.
Prefer to talk? Call or text me directly at (302) 408-0653.
Why Most Small-Business Google Ads Waste Money
The default Google Ads setup is not designed to protect your budget. It's designed to spend it. Here's what I see in nearly every account I audit.
Broad Match Pulling Junk Traffic
Google's default broad match keywords will show your ad for searches that have nothing to do with your business. Without negative keywords, you're paying for clicks from people who will never become customers.
No Conversion Tracking
If you don't know which keywords are generating calls and leads, you can't optimize. Most small-business accounts I review have no conversion tracking set up at all: just spend and hope.
Ads Sending to the Wrong Page
Sending paid traffic to your homepage is like mailing a coupon with no offer on it. Your landing page needs to match what the ad promises and make it dead simple for a visitor to contact you.
I have first-hand experience here: I acquired my own clients through Google Ads and learned exactly what the data shows when a campaign is tuned versus when it's left on defaults. Read my post on what happened when a Google Ads rep told me my account was fine It wasn't.
What I Do
Account Setup & Restructuring
Whether you're starting from scratch or inheriting a mess, I build or rebuild your account with a clean campaign structure, tightly themed ad groups, and match types that actually protect your budget. New to Google Ads? My step-by-step Google Ads setup guide walks through exactly how I approach it.
Conversion Tracking That Actually Works
I set up Google Ads conversion tracking for phone calls, form submissions, and any other goal that matters to your business. This site's own lead forms capture the Google click ID (gclid), so every lead notification email tells you whether it came from a paid click. That's the level of attribution I build for clients.
Negative Keyword Discipline
Building and maintaining a negative keyword list is one of the highest-ROI things you can do in Google Ads. I review search term reports regularly to find the irrelevant queries eating your budget and block them before they drain another dollar.
Landing Pages That Match Intent
Ad traffic converts when the page it lands on directly answers what the searcher was looking for. I can build dedicated landing pages for your campaigns, or a full custom site if that's what it takes. See my website design services for what's possible.
Google Ads vs. SEO: Which Is Right for You?
Google Ads and SEO both drive search traffic, but they work differently. Ads can put you at the top of results within days. SEO builds durable, lower-cost rankings over months. The right answer depends on your timeline, your competition, and your budget.
For many Delaware small businesses, the best strategy is running ads while SEO builds momentum, then shifting more budget toward organic as rankings improve. I offer both, so I can give you an honest view of the trade-offs rather than pushing you toward whatever I happen to sell.
Google Ads Management Pricing
Management fees scale with ad spend because a larger account genuinely takes more ongoing work. Every business is different, so these are starting points, not rigid boxes.
Starter
For ad spend up to $999/month
$299 one-time setup fee
Growth
For ad spend $1,000 to $1,999/month
$550 one-time setup fee
Every plan includes account setup, conversion tracking, ongoing keyword and negative-keyword management, ad copy and testing, and monthly reporting.
Not sure which fits? Tell me your goals and budget and I'll recommend the right starting point.
Ready to talk about your project?
Tell me what you need and I'll get back to you within one business day.
Prefer to talk? Call or text (302) 408-0653
Google Ads FAQ
How much should I budget for Google Ads?
For most small businesses in Delaware, a realistic starting budget is $500 to $1,500 per month in ad spend, depending on your industry and competition. Competitive verticals like home services or legal can run higher. The more important question is whether your conversion tracking is in place before you spend anything. Without it, you have no idea which clicks are turning into customers.
Do I need a new website for ads to work?
Not always, but your landing page matters enormously. If your website is slow, unclear, or doesn't match what the ad promises, you'll pay for clicks that go nowhere. I'll evaluate your current site honestly. If it needs work, I can build a dedicated landing page that converts, or a full custom website if that's the right call. See my website design services for details.
How do you track conversions?
I set up Google Ads conversion tracking so that every phone call, form submission, or purchase is tied back to the specific ad and keyword that triggered it. This codebase also captures Google click IDs (gclid) from inbound leads, so when you get a contact form submission, the lead notification email can tell you it came from a paid click. No more guessing whether your ads are working.
Ads vs. SEO: which should I do first?
It depends on your timeline and budget. Google Ads can generate leads within days; SEO takes months to build momentum. If you need leads now, ads make sense. If you want compounding, lower-cost traffic over time, SEO is the better investment. Most businesses benefit from both working together: ads drive immediate leads while organic rankings build. See my SEO services page for how the two complement each other.
Can you fix an existing Google Ads account?
Yes. Auditing and improving an existing account is one of the most common things I do. Poorly structured campaigns, broad match keywords pulling irrelevant traffic, missing negative keywords, no conversion tracking: these are fixable. I've seen accounts where Google's own reps called the account healthy while it was hemorrhaging budget on irrelevant clicks. I'll give you an honest assessment of what's wrong and what's worth fixing.
What's included in ongoing PPC management?
Regular account reviews, bid adjustments, search term analysis to add negative keywords, ad copy testing, and monthly reporting that tells you what the ads actually produced, not just clicks. I manage accounts myself; you won't get handed off to a junior account manager at a big agency.
Ready to stop guessing and start knowing what your ads produce? Get in touch or scroll up to fill out the form above.
Learn more about how to set up and run Google Ads effectively in my in-depth guide: Google Ads for Small Business: Setup, Tracking, and Knowing What Works.